Hot topics


Aon Best Employers connect their people to purpose and vision – even in times of change

28 Nov 2017 by  Haya Alomari

This hot topic is part of the 2017 Aon Best Employer series.

While many organisations make concerted efforts to connect employees to their strategy and values, Aon Best Employers take this a step further by ensuring that these connections are sustained during times of change. For Aon Best Employers this is non-negotiable, with 75% of employees agreeing that their organisation’s mission and goals provide meaningful direction to them.

Based on Aon’s research into managing engagement in times of change, we know that senior leaders play an active role in sustaining this engagement. In fact, 94% of Aon Best Employer employees believe that senior management do a great job of helping them understand the reasons and desired outcomes for organisational change, versus 71% in other organisations.  

Tips from Aon Best Employers

So how do organisations ensure their purpose and values are meaningful, even during times of change? Here are our three take-aways from our 2017 Aon Best Employers research:

  1. Connect business strategy with organisational purpose and values. Aon Best Employers link change strategies with cultural levers like innovation or the pursuit of excellence, and communicate them as an integral part of “who we are as an organisation” – rather than as an external process being forced upon employees.
  2. Turn the future into an opportunity, not a threat. Employees want to be assured that their employer is being proactive in adapting to a future reality and not just reacting to events outside their control. Aon Best Employers differentiate themselves by communicating about the change in a way that celebrates the opportunity to be even better at what they do.
  3. If a meaningful connection doesn’t exist – create it! Aon Best Employers see their purpose and values as crucial to success and most of them went through some process of values-creation and re-evaluation. For some, this simply involved better communication of their purpose and values to employees, while for others it required starting from scratch through focus groups and workshops. In all cases, Aon Best Employers created a set of values that motivate their people and drive the behaviours that lead to business performance.  

About the Aon Best Employers program

Established in 2000, the Aon Best Employers program offers a unique opportunity for your organisation to demonstrate an ongoing commitment to your people. The program has been designed to benefit all participating organisations regardless of where your engagement levels currently sit by:

  • allowing you to benchmark against the Best
  • identifying the strengths and weaknesses in your people practices
  • providing action oriented consultation to help you improve engagement.

The Aon Best Employers program is both accessible and beneficial to all organisations. As the region’s most credible employer research program, Aon Best Employers provides the platform you need to prioritise your most important asset – your people.

2017 Aon Best Employers Hot Topics series

Our 2017 Aon Best Employers series explores how Aon Best Employers connect their people to vision, integrate the customer and employee experience and renegotiate the employee deal. Each Hot Topic provides practical tips for how organisations can incorporate practices exemplified by Aon Best Employers.

Start a conversation with us

Contact us to find out how participation can help your company get ahead.

Haya Alomari

Haya leads the employee engagement practice for the Pacific region. Haya focuses on supporting organisations in achieving business strategy through their people. With experience across different industries and a wide-range of HR disciplines, Haya brings a holistic strategic approach to people management. Partnering with clients to explore different solutions to overcome organisational challenges is at the core of how she works with her clients.

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Haya Alomari